2. PRIVACY POLICY

Effective date: May 4, 2026

This Privacy Policy explains what information Urbinn Ecom LLC (“we,” “us,” “our”) collects when you visit hue-and-go.com (the “Site”) or purchase from us, how we use it, and the rights you have over your information.

1. Information we collect

Information you give us directly:

• Name, shipping and billing address, email, phone number — when you place an order or sign up for our newsletter.
• Payment information — processed by our payment provider (Shopify Payments / Stripe / PayPal). We do not store full credit card numbers on our servers.
• Communications you send us (emails, support requests, reviews, messages).

Information collected automatically:

• IP address, browser type, device type, operating system.
• Pages visited, time spent on the Site, referring URL.
• Cookie and pixel data (see Cookies section below).

Information from third parties:

• Shipping carriers (delivery status updates).
• Marketing platforms (e.g., Meta Ads, Google Ads) that report on ad performance.
• Fraud-prevention services that screen orders.

2. How we use your information

We use your information to:

• Process and ship your orders, send order confirmations and tracking updates.
• Provide customer support and respond to inquiries.
• Send marketing emails (only if you opt in — you can unsubscribe at any time).
• Detect and prevent fraud, abuse, and unauthorized transactions.
• Improve the Site, our products, and your shopping experience.
• Comply with legal obligations (tax, accounting, regulatory requests).

3. Legal basis for processing

For visitors in jurisdictions that require it, we process your data based on:

• Contract performance — to fulfill your order.
• Legitimate interest — for fraud prevention, analytics, and improving our service.
• Consent — for marketing emails and non-essential cookies.
• Legal obligation — for tax records and law enforcement requests.

4. Sharing your information

We do not sell your personal information.

We share information only with:

• Service providers that help us run the business: Shopify (e-commerce platform), payment processors, email marketing tools (e.g., Klaviyo, Mailchimp), shipping carriers (USPS, UPS, FedEx), analytics providers (Google Analytics, Meta Pixel).
• Authorities, when required by law, subpoena, or to protect our rights.
• A successor entity, in the event of a merger, acquisition, or sale of assets.

All service providers are bound by contractual confidentiality and data-protection obligations.

5. Cookies and tracking

We use cookies and similar technologies to keep your cart functional, remember your preferences, measure traffic, and serve relevant ads. You can disable non-essential cookies in your browser settings or via our cookie banner.

We use Meta Pixel and Google Analytics for advertising and analytics. These tools may set cookies that allow us to retarget you with ads after you visit the Site.

6. Data retention

We keep your information for as long as your account is active, as needed to provide the service, and as required by law (typically 7 years for tax records). Marketing data is kept until you unsubscribe.

7. Your rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate information.
• Delete your information (subject to legal retention requirements).
• Opt out of marketing emails (use the unsubscribe link in any email).
• Opt out of the “sale” or “sharing” of personal information (we do not sell, but California residents may opt out of cross-context behavioral advertising — see below).
• Data portability — receive a copy of your data in a machine-readable format.
• Lodge a complaint with a data protection authority.

To exercise any right, email contact@hue-and-go.com. We will respond within 30 days.

8. California residents (CCPA/CPRA)

California residents have specific rights under the CCPA/CPRA, including the right to know what personal information is collected, the right to delete, the right to correct, and the right to opt out of the sharing of personal information for cross-context behavioral advertising. To submit a request, email contact@hue-and-go.com with the subject line “California Privacy Request.”

We do not knowingly sell personal information of any consumer.

9. Children’s privacy

Our Site is intended for adults. We do not knowingly collect personal information from children under 13. While our watercolor palette is designed to be enjoyed by kids, the purchase must be made by a parent or guardian. If you believe a child under 13 has provided us with personal information, please contact us at contact@hue-and-go.com and we will delete it promptly.

10. Security

We use industry-standard safeguards (HTTPS, encrypted payment processing, access controls) to protect your information. No system is 100% secure, but we work continuously to protect your data and respond to incidents.

11. International transfers

We are based in the United States. If you access the Site from outside the US, your information will be transferred to and processed in the US, where data-protection laws may differ from those in your jurisdiction.

12. Changes to this policy

We may update this Privacy Policy. Updates will be posted on this page with a new effective date. Material changes will be communicated by email or a Site banner.

13. Contact

For privacy questions or to exercise your rights:

Urbinn Ecom LLC 8206 Louisiana Blvd NE, Ste A #212 Albuquerque, NM 87113 USA contact@hue-and-go.com